Hey Beautiful People, we are taking a much needed break and won't be back in business until the 1st of Feb. We apologize for any inconvenience. But stay up to date with what's going on via our socials.
Talk soon,
Han x

HOME IS WHERE
THE HEART IS
and where the colony belongs.


Welcome to The Innocent Ant.
For you, your family and the environment, we have created a laundry powder which only contains natural ingredients, giving you truly clean washing.
We understand that life is pretty busy, so our subscription plans are customised to meet your needs and are delivered from our place to yours.
You choose the plan. You choose the scent. We do the rest.
Made and packaged in Te Aroha, New Zealand.

"I got so excited for the arrival of my new subscription box I did a load of washing! Absolutely love it! I got the mint and it smells so good in the box. The washing came out so fresh smelling and super clean. Highly recommended."
- Danielle Biddle
Get to know who we are and what we're all about
Hand-made with love and care, here at The Innocent Ant, all our ingredients are derived from Mother Earth and her incredible elements.
Our scented, yet sensitive skin friendly laundry powder does the job of cleaning, removing stains and smelly odours whilst also looking after our first priorities: you, your family and the environment.
Although what we create is laundry powder, our passion is to provide you with so much more than clean washing. We want to support you in living your best, toxin free life.

Our values
INNOCENT
We take action to reflect who we are in a positive way. We are pure, clean, enjoy the simple things and like to keep it light-hearted.
HONEST
We are confident in who we are; standing up for what we believe. We are transparent, truthful, and have integrity.
REAL
We are authentic. We keep our word and stay genuine. We are who we are; what you see is what you get.

Choose a customised plan to suit your laundry needs.
Get The Innocent Ant Subscription plan laundry powder that is good for you, your family and the environment delivered straight to your door.
Get your hands on our selective range online or see if your favourite local store has us stocked.

more info
Get to know our ingredients, learn more about how your body functions around toxins and check out our FAQs.
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LET'S STAY CONNECTED - FIND US ON THE GRAM @theinnocentant

